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NEW COLLECTIONS

Down the Shore

New Jersey

Out East

The Hamptons

On the Vineyard

Martha’s Vineyard

SUMMER BEST-SELLERS

Blue Hydrangea Beach Towel Blue Hydrangea Beach Towel
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Blue Hydrangea Beach Towel
$50.00

The Out East Blue Hydrangea Beach Towel features soft pale blue cabana stripes, a watercolor hydrangea illustration, and delicate “out east” script — a quiet luxury take on the classic coastal beach towel. Inspired by long summer weekends in the Hamptons, hydrangea-lined homes, poolside afternoons, and days spent by the water.

Designed with a smooth printed front and soft white terry backing, this towel is lightweight enough to pack for beach trips and weekend getaways, while still feeling cozy for lounging by the pool. It makes a thoughtful summer gift for anyone who loves the Hamptons, coastal style, blue hydrangeas, and classic East Coast summer details. Perfect for beach days, pool lounging, boat days, resort trips, lake weekends, and styling in a coastal home or guest room.

Details:

  • Size: 30" × 60"

  • Material: 52% cotton, 48% polyester

  • Reverse side is terry fabric for added absorbency

  • Printed front with plain white terry backing

  • Pale blue and white cabana stripe design with watercolor blue hydrangea artwork

  • Soft, absorbent, and lightweight

The Shore Tee in Shell Pink The Shore Tee in Shell Pink The Shore Tee in Shell Pink The Shore Tee in Shell Pink The Shore Tee in Shell Pink The Shore Tee in Shell Pink
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The Shore Tee in Shell Pink
$39.00

A soft shell-pink tee made for slow shore mornings, sandy beach bags, boardwalk coffee runs, and easy summer days by the water. The Shore Tee in Shell Pink is Rose Lane Collective’s elevated take on the classic beach T-shirt — relaxed, feminine, and quietly nostalgic. Made from 100% organic combed ring-spun cotton, it has a soft yet durable feel with a casual unisex fit.

The small tonal down the shore embroidery at the left chest keeps the look subtle, polished, and wearable.Throw it over a swimsuit as an easy beach cover-up, pair it with linen pants for a breezy coastal look, or wear it with shorts and sandals for everyday summer errands. It is simple, comfortable, and designed to feel like something you reach for all season long. A Jersey Shore summer staple — without the souvenir-shop feel.

Product Details:

  • Shell-pink organic cotton T-shirt

  • Subtle tonal white “down the shore” embroidery

  • 100% organic combed ring-spun cotton

  • Fabric weight: 5.3 oz./yd.² / 180 g/m²

  • Regular unisex fit | Set-in sleeves | 1 × 1 rib at collar

  • Double-needle topstitch on sleeves and bottom hem

  • Self-fabric neck tape inside the back

  • Organic cotton content certified under GOTS and OCS standards

Fit Notes: This tee has a regular unisex fit. Order your usual size for a classic everyday T-shirt fit, or size up for a more relaxed beach-cover-up look.

Care Instructions: Machine wash cold, do not bleach, tumble dry low, iron low heat, do not dry clean.

On the Vineyard Beach Towel On the Vineyard Beach Towel
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On the Vineyard Beach Towel
$50.00

Bring a little Vineyard summer with you wherever you’re laying out. The On the Vineyard Beach Towel features a soft sage green base, crisp white stripe details, and a watercolor-style collage inspired by iconic Martha’s Vineyard moments — beach chairs, hydrangeas, oysters, harbor boats, iced coffee, and coastal cliffs. Designed with an airy, nostalgic East Coast feel, it’s the perfect towel for beach days, pool afternoons, boat trips, or styling your summer picnic setup.
Made with a smooth printed front and absorbent terry fabric backing, this towel is both beautiful and practical — soft enough for lounging, absorbent enough for after a swim, and elevated enough to make every beach bag feel a little more curated.

Details:

  • Size: 30" × 60"

  • Material: 52% cotton, 48% polyester

  • Printed on one side only

  • Reverse side is terry fabric for added absorbency

  • Soft sage green design with crisp white stripe accents

  • Martha’s Vineyard-inspired watercolor artwork

  • Lightweight, packable, and perfect for beach, pool, or boat days

Care Instructions: Machine wash cold with like colors. Tumble dry low. Avoid bleach to help preserve the print.

Out East Hamptons Can Glass Out East Hamptons Can Glass Out East Hamptons Can Glass
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Out East Hamptons Can Glass
from $29.00

Bring a little Hamptons summer to your everyday iced coffee, matcha, tea, or sparkling drink. This 16 oz can-shaped glass features Rose Lane Collective’s original Out East watercolor-inspired design, with coastal icons that feel like long beach days, hydrangea-lined bike rides, tennis whites, sailboats, oysters, and iced drinks after a day in the sun.
Designed for slow mornings, sunny afternoons, and cocktail-hour moments, this glass is perfect for iced lattes, blueberry iced tea, matcha, lemonade, mocktails, cocktails, sparkling water, and more. Choose the classic glass-only option or upgrade to the bamboo lid and metal straw for an elevated reusable drinkware set. A thoughtful gift for Hamptons lovers, summer hostesses, beach house weekends, or anyone who wishes they were spending the season out east.

Details:

  • 16 oz can-shaped glass

  • Hamptons-inspired “Out East” printed design

  • Great for iced coffee, matcha, iced tea, lemonade, cocktails, mocktails, and sparkling drinks

  • Volume: 16 oz / 473 ml | Size: 5.5″ × 3″ / 14 cm × 7.6 cm

  • Hand wash only

  • Not dishwasher or microwave safe

Down the Shore Can Glass Down the Shore Can Glass
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Down the Shore Can Glass
$30.00

A little sip of the Jersey Shore, made for iced coffee mornings, pink lemonade afternoons, and golden-hour drinks on the porch.

The Down the Shore Can Glass is a clear 16 oz can-shaped glass featuring Rose Lane Collective’s hand-painted Jersey Shore-inspired artwork. With soft coastal colors, nostalgic boardwalk details, and a feminine pink palette, it brings a polished summer feel to everyday sipping.

Details:

  • 16 oz capacity

  • Approx. 5.5″ tall × 3″ wide

  • Printed Jersey Shore-inspired watercolor artwork

  • Lightweight, modern beer-can silhouette

Care Instructions: Made for cold drinks only. Gently hand wash with mild soap and cool water. Do not place in the dishwasher or microwave. Avoid soaking or scrubbing directly over the printed artwork.

Perfect for iced lattes, sparkling lemonade, mocktails, iced tea, cocktails, or your favorite beach house drink.

On the Vineyard Hoodie | Green On the Vineyard Hoodie | Green On the Vineyard Hoodie | Green On the Vineyard Hoodie | Green On the Vineyard Hoodie | Green On the Vineyard Hoodie | Green
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On the Vineyard Hoodie | Green
$78.00

Crafted from a premium heavyweight organic cotton blend with a soft brushed interior, the On The Vineyard Hoodie is designed for cozy island mornings and sunset bike rides through Edgartown. Featuring our signature vintage-inspired Vineyard artwork on the back and a subtle “On the Vineyard” front chest detail, this relaxed-fit piece blends classic New England style with everyday comfort.
Whether you're spending the summer on the island or simply dreaming of your next visit, this hoodie brings a little piece of Vineyard life wherever you go.

Fit: Designed with a relaxed, medium fit and dropped shoulders for an effortless coastal look.

Details:

  • Signature On The Vineyard back graphic

  • Subtle front chest detail

  • Soft organic cotton fleece with a premium feel

  • Medium fit with dropped shoulders

  • Double-layer hood with matching drawcord

  • Ribbed cuffs and hem

  • Double-needle topstitching throughout for durability

  • Fabric certified under GOTS, OCS, GRS, and OEKO-TEX® standards

Composition:
Shell: Brushed, 80% Cotton - Organic Ring Spun Combed,20% Polyester - Recycled, Fabric washed, 8.8 OZ / 300 GSM

Care Instructions: Machine wash cold, do not bleach, tumble dry low, iron low heat, do not dry clean.

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