Beach-badge summers, boardwalk sunsets and the salt-air nostalgia of the Jersey Shore
DOWN THE SHORE
Shop The Jersey Shore
A soft shell-pink tee made for slow shore mornings, sandy beach bags, boardwalk coffee runs, and easy summer days by the water. The Shore Tee in Shell Pink is Rose Lane Collective’s elevated take on the classic beach T-shirt — relaxed, feminine, and quietly nostalgic. Made from 100% organic combed ring-spun cotton, it has a soft yet durable feel with a casual unisex fit.
The small tonal down the shore embroidery at the left chest keeps the look subtle, polished, and wearable. Throw it over a swimsuit as an easy beach cover-up, pair it with linen pants for a breezy coastal look, or wear it with shorts and sandals for everyday summer errands. It is simple, comfortable, and designed to feel like something you reach for all season long. A Jersey Shore summer staple — without the souvenir-shop feel.
Size & Fit: Comfy, casual unisex fit. Order your usual size for a classic everyday T-shirt fit, or size up for a more relaxed beach-cover-up look.
View the full size guide
Product Details:
Shell-pink organic cotton T-shirt
Subtle tonal white “down the shore” embroidery
100% organic combed ring-spun cotton
Fabric weight: 5.3 oz./yd.² / 180 g/m²
Regular unisex fit | Set-in sleeves | 1 × 1 rib at collar
Double-needle topstitch on sleeves and bottom hem
Self-fabric neck tape inside the back
Organic cotton content certified under GOTS and OCS standards
Care Instructions: Machine wash cold, do not bleach, tumble dry low, iron low heat, do not dry clean.
Inspired by classic Jersey Shore summer days, the Down the Shore Beach Towel brings a soft, nostalgic coastal feel to your beach bag. Designed with playful watercolor-style illustrations — including a beach badge, umbrella, soft serve, flip flops, seashells, and boardwalk-inspired details — this towel captures the feeling of long beach days, salty air, and golden hour by the water.
Whether you’re headed to Spring Lake, Avalon, Cape May, Long Beach Island, or your favorite stretch of sand, this towel was made for beach days, pool afternoons, boat rides, and summer weekends down the shore.
Details:
Size: 30" × 60"
Material: 52% cotton, 48% polyester
Printed on one side
Reverse side is terry fabric for added absorbency
Lightweight, packable, and easy to bring on beach, pool, or boat days
Care Instructions: Machine wash cold with like colors. Tumble dry low. Avoid bleach to help preserve the print.
Bring a little creamsicle nostalgia to your next beach day. The Orange & Cream Stripe Beach Towel features soft pale orange-and-cream stripes with a watercolor orange-and-vanilla soft serve cone, inspired by boardwalk afternoons, salty hair, and the kind of summer treat you still think about on the ride home.
Made with a soft polyester printed face and absorbent cotton terry backing, this 30″ × 60″ beach towel is designed to be both pretty and practical — lightweight enough to pack for the beach, cozy enough for poolside lounging, and colorful enough to make every summer setup feel instantly cuter.
Perfect for beach days, pool chairs, boat bags, vacation packing, and anyone who believes an orange twist tastes better after a day in the sun.
Product details:
Size: 30″ × 60″
Soft printed front with vibrant watercolor-style artwork
Absorbent terry fabric back
Fabric composition in the US: 52% cotton, 48% polyester
Fabric weight in the US: 10.6 oz./yd²
Printed on one side only
Lightweight, packable, and beach-bag friendly
A love letter to Jersey Shore beach days, the Beach Badge iPhone case reimagines the classic seasonal beach tag as a coastal keepsake. Designed in Rose Lane Collective’s signature watercolor aesthetic, it captures the nostalgia of long summers spent at Spring Lake, Avalon, Cape May, and Long Beach Island. Slim, lightweight, and finished with a durable hard shell, this polycarbonate snap case features precise port cutouts and wireless charging compatibility. Available for iPhone 14 through iPhone 17, including Pro and Pro Max models — an elevated everyday accessory for those who count down to summer down the shore.
Your beach bag’s new favorite accessory. Inspired by classic Jersey Shore beach days, this oversized towel features playful coastal illustrations and soft pastel tones that feel straight out of a perfect summer weekend — beach badges, umbrella drinks, flip flops, soft serve runs, and golden hour by the water.
Whether you’re headed to Spring Lake, Avalon, Cape May, or Long Beach Island, this towel was made for long beach days and late summer sunsets.
Details:
Size: 30" × 60"
Material: 52% cotton, 48% polyester
Reverse side is terry fabric for added absorbency
Lightweight, packable, and perfect for beach, pool, or boat days
Care Instructions: Machine wash cold with like colors. Tumble dry low. Avoid bleach to help preserve the print.
A little Jersey Shore nostalgia for your everyday carry. The Down the Shore Pink iPhone Case features a soft blush design with watercolor-inspired shore icons, from boardwalk pizza and soft serve to beach umbrellas, shells, flip flops, and seaside details.
Made with a slim dual-layer design, it combines a durable polycarbonate outer shell with a shock-absorbing TPU liner to help protect your phone from everyday bumps, drops, and scratches — while still feeling pretty, polished, and easy to hold.
Perfect for beach weekends, summer travel, and anyone who loves a phone case with a little East Coast summer charm.
Details
Matte protective iPhone case
Dual-layer construction
Impact-resistant polycarbonate outer shell
Shock-absorbing TPU inner liner
Slim, durable everyday design
Precisely aligned port openings
Wireless charging compatible
Printed Down the Shore artwork on a soft blush pink case
Care Note: Avoid high-alcohol liquids and prolonged direct sunlight to help preserve the artwork.
California Prop 65 Warning: This product can expose you to chemicals, including Bisphenol A, also known as BPA, which is known to the State of California to cause birth defects or other reproductive harm. For more information, visit www.P65Warnings.ca.gov.
A little Jersey Shore nostalgia for your everyday iced coffee, beach walk, or morning commute.
The Down the Shore Stainless Steel Tumbler features a clean white finish, reusable straw, and original Rose Lane Collective artwork inspired by classic summers at the Jersey Shore. Lightweight, polished, and easy to carry, it’s made for cold drinks on the go — from boardwalk mornings to beach-house afternoons.
Details
20 oz stainless steel tumbler
Includes lid and reusable straw
Original Rose Lane Collective artwork
Hand-wash only
Not microwave or dishwasher safe
Not leak-proof; keep upright to prevent spills
Inspired by relaxed Jersey Shore weekends, the Shore Badge beach towel was designed to feel timeless, elevated, and effortlessly coastal. Crafted with a plush cotton-feel front and soft absorbent backing, it’s perfect for beach days, poolside afternoons, boat weekends & more.
Whether you’re headed to Spring Lake, Avalon, Cape May, or Long Beach Island, this towel was made for long beach days and late summer sunsets.
Details:
Size: 30" × 60"
Material: 52% cotton, 48% polyester
Reverse side is terry fabric for added absorbency
Lightweight, packable, and perfect for beach, pool, or boat days
Care Instructions: Machine wash cold with like colors. Tumble dry low. Avoid bleach to help preserve the print.
A little sip of the Jersey Shore, made for iced coffee mornings, pink lemonade afternoons, and golden-hour drinks on the porch.
The Down the Shore Can Glass is a clear 16 oz can-shaped glass featuring Rose Lane Collective’s hand-painted Jersey Shore-inspired artwork. With soft coastal colors, nostalgic boardwalk details, and a feminine pink palette, it brings a polished summer feel to everyday sipping.
Details:
16 oz capacity
Approx. 5.5″ tall × 3″ wide
Printed Jersey Shore-inspired watercolor artwork
Lightweight, modern beer-can silhouette
Care Instructions: Made for cold drinks only. Gently hand wash with mild soap and cool water. Do not place in the dishwasher or microwave. Avoid soaking or scrubbing directly over the printed artwork.
Perfect for iced lattes, sparkling lemonade, mocktails, iced tea, cocktails, or your favorite beach house drink.
For cool porch mornings, breezy walks to the beach, and late-night ice cream runs. The Down the Shore Organic Cotton Hoodie is Rose Lane Collective’s elevated take on the classic Jersey Shore souvenir. A petite blush “down the shore” badge sits at the front chest, while the back features a nostalgic watercolor collage of shore favorites—including a boardwalk ticket, seagull, pizza slice, orange-and-vanilla soft serve, sunscreen, shell, flip-flops, and a fringed beach umbrella.
Made from premium midweight brushed fleece, the hoodie has a soft organic cotton face and a relaxed unisex silhouette that feels cozy without being overly bulky. Thoughtful details include a double-lined hood, flat drawcords, ribbed cuffs and hem, and discreet slanted side-seam pockets.
Size & Fit: Relaxed unisex fit.
View the full size guide
Product Details:
Soft midweight brushed fleece
80% organic cotton, 20% recycled polyester
Smooth 100% organic cotton outer face
Relaxed unisex fit
Double-lined hood with flat drawcords
Discreet side pockets
Ribbed cuffs and hem
Small front chest graphic and full watercolor back design
Care Instructions: Machine wash cold. Do not bleach. Tumble dry low. Iron on low heat. Do not dry clean. For the best longevity, wash inside out with similar colors and avoid ironing directly over the printed artwork.
The Down the Shore Watercolor iPhone Case is designed with soft, sun-faded coastal artwork inspired by classic Jersey Shore summers: beach umbrellas, boardwalk treats, seashells, flip flops, seagulls, pizza slices, and easy days by the ocean.
Made with a slim polycarbonate shell, this case is lightweight, protective, and designed for a clean, minimal feel. The all-over print gives the artwork a polished finish, while the precise port openings and wireless charging compatibility make it practical for everyday use.
Perfect for beach days, summer trips, boardwalk walks, or simply carrying a little shore nostalgia wherever you go.
Details:
Slim, lightweight snap case
Made from durable polycarbonate material
Watercolor-inspired Jersey Shore artwork
Wireless charging compatible
Care Note: Avoid high-alcohol liquids and prolonged direct sunlight to help preserve the artwork.
A love letter to East Coast summers. Inspired by nostalgic boardwalk days, beach umbrellas, pizza slices after sunset, and salty ocean air, this framed print brings a soft coastal charm to any space. Designed in Rose Lane Collective’s signature watercolor aesthetic, “Down the Shore” captures the feeling of classic summer weekends spent along the Jersey Shore and East Coast.
Perfect for beach homes, dorm rooms, gallery walls, bedrooms, offices, or anyone dreaming of summer by the sea.
Details:
Printed on thick premium matte paper
Lightweight ayous wood frame
Acrylite front protector
Hanging hardware included
Sustainably sourced wood frame
Available Sizes: 8x10 in • 11x14 in • 16x20 in
EXPLORE MORE DESTINATION COLLECTIONS
Bring a touch of the Hamptons to every beach day, pool afternoon, and summer getaway. Inspired by iconic East Coast summers, this oversized beach towel features hand-painted coastal illustrations that capture the feeling of being out east — blue hydrangeas, bicycles to town, sailboats, seaside afternoons, tennis whites, and long days by the water.
Crafted with a soft cotton terry backing and vibrant printed front, it’s designed to elevate everything from beach club mornings to poolside lounging at home.
Details:
Size: 30" × 60"
Material: 52% cotton, 48% polyester
Reverse side is terry fabric for added absorbency
Lightweight, packable, and perfect for beach, pool, or boat days
Care Instructions: Machine wash cold with like colors. Tumble dry low. Avoid bleach to help preserve the print.
Crafted from a premium heavyweight organic cotton blend with a soft brushed interior, the On The Vineyard Hoodie is designed for cozy island mornings and sunset bike rides through Edgartown. Featuring our signature vintage-inspired Vineyard artwork on the back and a subtle “On the Vineyard” front chest detail, this relaxed-fit piece blends classic New England style with everyday comfort.
Whether you're spending the summer on the island or simply dreaming of your next visit, this hoodie brings a little piece of Vineyard life wherever you go.
Size & Fit: Designed with a relaxed, medium fit and dropped shoulders for an effortless coastal look.
Details:
Signature On The Vineyard back graphic
Subtle front chest detail
Soft organic cotton fleece with a premium feel
Medium fit with dropped shoulders
Double-layer hood with matching drawcord
Ribbed cuffs and hem
Double-needle topstitching throughout for durability
Fabric certified under GOTS, OCS, GRS, and OEKO-TEX® standards
Composition:
Shell: Brushed, 80% Cotton - Organic Ring Spun Combed,20% Polyester - Recycled, Fabric washed, 8.8 OZ / 300 GSM
Care Instructions: Machine wash cold, do not bleach, tumble dry low, iron low heat, do not dry clean.
Inspired by slow summer days on the East End, the Out East Hamptons iPhone Case brings a polished coastal touch to your everyday essentials. Featuring a soft watercolor collage of Hamptons-inspired icons — from sailboats and beach umbrellas to hydrangeas, oysters, and market tote moments — this case is designed for the girl who carries a little Out East charm everywhere.
Made with a protective dual-layer construction, it pairs an impact-resistant polycarbonate outer shell with a shock-absorbing TPU inner liner to help protect your phone from everyday bumps, drops, and scratches. The slim profile keeps it easy to hold, while precisely aligned port openings and wireless charging compatibility make it as functional as it is pretty.
Perfect for everyday use, summer travel, beach weekends, and anyone who wants their phone case to feel a little more elevated
Details:
Dual-layer protective iPhone case
Impact-resistant polycarbonate outer shell
Shock-absorbing TPU inner liner
Slim, durable everyday design
Precisely aligned port openings
Wireless charging compatible
3D wrap design with printed edges
Available in matte or gloss finish, depending on selected style
Designed by Rose Lane Collective
Care Note: To help preserve the artwork, avoid contact with liquids containing high alcohol levels, as they may cause the design to rub off. Keep away from prolonged direct sunlight to help prevent yellowing over time.