DOWN THE SHORE
Beach-badge summers, Boardwalk evenings and the salt-air nostalgia of the Jersey Shore.
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Your beach bag’s new favorite accessory. Inspired by classic Jersey Shore beach days, this oversized towel features playful coastal illustrations and soft pastel tones that feel straight out of a perfect summer weekend — beach badges, umbrella drinks, flip flops, soft serve runs, and golden hour by the water.
Whether you’re headed to Spring Lake, Avalon, Cape May, or Long Beach Island, this towel was made for long beach days and late summer sunsets.
Details:
Size: 30" × 60"
Material: 52% cotton, 48% polyester
Reverse side is terry fabric for added absorbency
Lightweight, packable, and perfect for beach, pool, or boat days
Care Instructions: Machine wash cold with like colors. Tumble dry low. Avoid bleach to help preserve the print.
A love letter to Jersey Shore beach days, the Beach Badge iPhone case reimagines the classic seasonal beach tag as a coastal keepsake. Designed in Rose Lane Collective’s signature watercolor aesthetic, it captures the nostalgia of long summers spent at Spring Lake, Avalon, Cape May, and Long Beach Island. Slim, lightweight, and finished with a durable hard shell, this polycarbonate snap case features precise port cutouts and wireless charging compatibility. Available for iPhone 14 through iPhone 17, including Pro and Pro Max models — an elevated everyday accessory for those who count down to summer down the shore.
Inspired by relaxed Jersey Shore weekends, the Shore Badge beach towel was designed to feel timeless, elevated, and effortlessly coastal. Crafted with a plush cotton-feel front and soft absorbent backing, it’s perfect for beach days, poolside afternoons, boat weekends & more.
Whether you’re headed to Spring Lake, Avalon, Cape May, or Long Beach Island, this towel was made for long beach days and late summer sunsets.
Details:
Size: 30" × 60"
Material: 52% cotton, 48% polyester
Reverse side is terry fabric for added absorbency
Lightweight, packable, and perfect for beach, pool, or boat days
Care Instructions: Machine wash cold with like colors. Tumble dry low. Avoid bleach to help preserve the print.
For boardwalk sunsets, beach badge mornings, pizza after the beach, and summers spent Down the Shore. Inspired by salt air, soft serve walks, beach umbrellas lined up at sunrise, sunscreen in your tote, and long summer days that somehow always end too soon — this coastal can cooler brings a touch of nostalgic Jersey Shore charm to every sip.
Available in Two Sizes:
Regular 12 oz: fits standard soda cans, beer cans, and sparkling water
Slim 12 oz: designed for hard seltzers, energy drinks, and slim beverage cans
Product Details:
Premium neoprene construction
Dual-sided design on waterproof material
Durable stitched seams
Lightweight and easy to pack for weekends away
Helps keep beverages cooler longer while keeping hands comfortable
Printed and fulfilled in the USA
A quiet-luxury coastal accessory for anyone who spends summers down the shore — from Spring Lake and Avalon to Cape May and Long Beach Island. A lightweight, glossy phone case featuring our “Down the Shore” East Coast summer illustration.
Designed for everyday use with a slim, polished feel, this snap-fit polycarbonate case delivers hard-shell protection with precisely aligned port openings and full wireless charging compatibility. Available for iPhone 14 through iPhone 17 series, including Pro and Pro Max models.
Features
Made from durable polycarbonate material
Wireless charging compatible
Precisely aligned port openings
Lightweight, protective hard-shell design
A love letter to East Coast summers. Inspired by nostalgic boardwalk days, beach umbrellas, pizza slices after sunset, and salty ocean air, this framed print brings a soft coastal charm to any space. Designed in Rose Lane Collective’s signature watercolor aesthetic, “Down the Shore” captures the feeling of classic summer weekends spent along the Jersey Shore and East Coast.
Perfect for beach homes, dorm rooms, gallery walls, bedrooms, offices, or anyone dreaming of summer by the sea.
DETAILS:
• Printed on thick premium matte paper
• Lightweight ayous wood frame
• Acrylite front protector
• Hanging hardware included
• Sustainably sourced wood frame
• Available in multiple sizes
AVAILABLE SIZES:
• 8x10 in
• 11x14 in
• 16x20 in
EXPLORE MORE DESTINATION COLLECTIONS
Your beach bag’s new favorite accessory. Inspired by classic Jersey Shore beach days, this oversized towel features playful coastal illustrations and soft pastel tones that feel straight out of a perfect summer weekend — beach badges, umbrella drinks, flip flops, soft serve runs, and golden hour by the water.
Whether you’re headed to Spring Lake, Avalon, Cape May, or Long Beach Island, this towel was made for long beach days and late summer sunsets.
Details:
Size: 30" × 60"
Material: 52% cotton, 48% polyester
Reverse side is terry fabric for added absorbency
Lightweight, packable, and perfect for beach, pool, or boat days
Care Instructions: Machine wash cold with like colors. Tumble dry low. Avoid bleach to help preserve the print.
Crafted from a premium heavyweight organic cotton blend with a soft brushed interior, the On The Vineyard Hoodie is designed for cozy island mornings and sunset bike rides through Edgartown. Featuring our signature vintage-inspired Vineyard artwork on the back and a subtle “On the Vineyard” front chest detail, this relaxed-fit piece blends classic New England style with everyday comfort.
Whether you're spending the summer on the island or simply dreaming of your next visit, this hoodie brings a little piece of Vineyard life wherever you go.
Fit: Designed with a relaxed, medium fit and dropped shoulders for an effortless coastal look.
Details:
Signature On The Vineyard back graphic
Subtle front chest detail
Soft organic cotton fleece with a premium feel
Medium fit with dropped shoulders
Double-layer hood with matching drawcord
Ribbed cuffs and hem
Double-needle topstitching throughout for durability
Fabric certified under GOTS, OCS, GRS, and OEKO-TEX® standards
Composition:
Shell: Brushed, 80% Cotton - Organic Ring Spun Combed,20% Polyester - Recycled, Fabric washed, 8.8 OZ / 300 GSM
Care Instructions: Machine wash cold, do not bleach, tumble dry low, iron low heat, do not dry clean.
Inspired by slow summer days on the East End, the Out East Hamptons iPhone Case brings a polished coastal touch to your everyday essentials. Featuring a soft watercolor collage of Hamptons-inspired icons — from sailboats and beach umbrellas to hydrangeas, oysters, and market tote moments — this case is designed for the girl who carries a little Out East charm everywhere.
Made with a protective dual-layer construction, it pairs an impact-resistant polycarbonate outer shell with a shock-absorbing TPU inner liner to help protect your phone from everyday bumps, drops, and scratches. The slim profile keeps it easy to hold, while precisely aligned port openings and wireless charging compatibility make it as functional as it is pretty.
Perfect for everyday use, summer travel, beach weekends, and anyone who wants their phone case to feel a little more elevated
Details:
Dual-layer protective iPhone case
Impact-resistant polycarbonate outer shell
Shock-absorbing TPU inner liner
Slim, durable everyday design
Precisely aligned port openings
Wireless charging compatible
3D wrap design with printed edges
Available in matte or gloss finish, depending on selected style
Designed by Rose Lane Collective
Care Note: To help preserve the artwork, avoid contact with liquids containing high alcohol levels, as they may cause the design to rub off. Keep away from prolonged direct sunlight to help prevent yellowing over time.